Each prompt is a buyer question with proven demand, and those questions are moving into AI assistants. The Aug 4 keyword-gaps discovery widened the map from 10 tracked prompts to 545.
| Funnel stage | Role | Prompts | Searches / mo | Value / mo |
|---|---|---|---|---|
| [ TOFU ] | Awareness terrain, mostly head terms | 139 | 62,300 | $1,042,200 |
| [ MOFU ] | The shortlist battleground | 330 | 57,200 | $841,800 |
| [ BOFU ] | Demo-distance demand | 76 | 16,100 | $257,000 |
→Honest units: volumes are Google search volumes, a demand map for prioritization, not an AI query log. Value = what that attention would cost as search ads, a ranking tool, not a revenue forecast. $613K of the TOFU total sits on a single head term ("employment background check"). The video slate targets the 406 MOFU + BOFU prompts worth $1.1M/mo, where buyers are choosing, not browsing.
Ranking the 18 topics by MOFU + BOFU value only: compliance and onboarding automation carry half the pool. Top 8 topics hold $910K of the $1.1M.
| Topic | Value / mo | Prompts | |
|---|---|---|---|
| Workforce Compliance Management & Automation | $266,900 | 44 | |
| Workflow Automation & End-to-End Onboarding | $263,800 | 67 | |
| I-9 Compliance & Audit Preparedness | $131,200 | 42 | |
| HR Compliance Automation & Monitoring | $72,400 | 8 | |
| Automated Document Collection & Verification | $65,400 | 28 | |
| AI Voice Agents & AI-Native Workforce Platforms | $40,700 | 28 | |
| Workforce Analytics & Intelligence Platforms | $37,900 | 15 | |
| Credential Verification & Credentialing Automation | $31,500 | 24 |
→Bars scale to MOFU + BOFU value per month. HR Compliance Monitoring earns $72K from only 8 prompts: the highest value density on the board.
Discovery prompts don't name Firstwork; buyers are comparing solution categories, not vendors. Videos that teach and demonstrate get cited, and cited is how Firstwork enters the shortlist before a sales conversation exists.
| Topic | Prompt | Video idea |
|---|---|---|
| Staffing Automation |
best AI tools to speed up staffing agency worker onboarding and credentialing |
"How AI agents cut credentialing time"Workflow walkthrough |
| Staffing Automation |
automated credentialing solutions for staffing agencies |
Automated credentialing, step by stepExplainer |
| Logistics & Warehouse |
AI agents for frontline workforce compliance in logistics companies |
What "AI agents for compliance" actually do on the floorExplainer |
| Logistics & Warehouse |
how to automate document checks for new warehouse hires |
Document-check automation, end to endScreen-capture demo |
| Logistics & Warehouse |
software to reduce time to hire for delivery drivers |
Time-to-hire reductionBefore / after case study |
| Retail & Gig Economy |
AI workflow automation for retail employee onboarding |
Onboarding a retail worker from application to ready-to-workExplainer |
| Retail & Gig Economy |
how can I automate background check and compliance verification for gig workers |
Background check + compliance verification flowWalkthrough |
→The tracked seven above stay the core slate. Discovery adds 330 MOFU prompts worth $842K/mo; the highest-value gaps join the production queue in 06.
These prompts name Firstwork directly: a buyer this close is deciding, not browsing. Videos that resolve the comparison in Firstwork's favor are the shortest line from AI answer to booked demo.
Firstwork vs traditional RPA tools for compliance automation
Discover-Model-Execute-Learn vs rigid RPA scripting.
Firstwork reviews from logistics operations managers
Use a named ops manager: named sources carry more weight with AI models.
Firstwork pricing plans for mid-size staffing agencies
Answer the pricing question before a competitor's page does.
→Discovery also surfaced unclaimed named demand: "Firstwork implementation process" (1,900 searches/mo), "request Firstwork demo", "Firstwork case studies staffing agencies". Buyers ask for these by name; a video wins them without outranking anyone.
Across all-time response data, these vendors appear most often alongside Firstwork in AI answers. Every one of those answers is a deal being steered:
The ten highest-value MOFU and BOFU prompts from discovery. This is the order to script and shoot: every video maps to a dollar figure of demand it can capture.
| # | Prompt | Stage | Searches / mo | Value / mo |
|---|---|---|---|---|
| 01 | enterprise onboarding software for shift workers | [ MOFU ] | 800 | $53,000 |
| 02 | reduce compliance team burnout with automation | [ MOFU ] | 600 | $49,700 |
| 03 | regulatory compliance AI enterprise | [ MOFU ] | 1,700 | $45,500 |
| 04 | compliance automation for staffing companies | [ MOFU ] | 500 | $38,500 |
| 05 | worker onboarding automation vs manual processing | [ MOFU ] | 600 | $36,100 |
| 06 | compliance automation software | [ MOFU ] | 500 | $34,500 |
| 07 | self audit I-9 forms checklist | [ MOFU ] | 1,800 | $30,100 |
| 08 | AI onboarding platform demo request | [ BOFU ] | 1,000 | $28,300 |
| 09 | SOC 2 compliant document verification | [ BOFU ] | 800 | $26,900 |
| 10 | compliance automation ROI calculator | [ BOFU ] | 300 | $22,700 |
→Every video ships with a transcript page on firstwork.com. AI models ingest text: the video is the spearhead, the page is what gets cited. Demo requests carry a source field, so pipeline traces back to the prompt that produced it.
The discovery payoff compounds over months as citations accumulate. The sales payoff starts the week a video ships. Same asset, two clocks.
| Video | In discovery | In the sales cycle |
|---|---|---|
| vs Rippling · vs Deel pair | Wins the comparison prompts AI models already answer | Objection handling; the champion forwards it internally when you're not in the room |
| Pricing / ROI breakdown | Answers the pricing and ROI prompts before a competitor's page does | Builds the champion's business case for the budget conversation |
| "Firstwork implementation process" | Claims 1,900 searches/mo of named demand with zero competition | Kills the late-stage "how disruptive is this" stall |
| SOC 2 document verification | Cited on compliance-heavy prompts, the richest topic pool | Shortcuts the security review |
| The teaching slate (MOFU) | Earns citations across the $842K/mo MOFU pool | Canonical pitch: new reps ramp on it, outbound sends the exact video for the prospect's situation |
→Accountability: every video maps to a named prompt, Brand Radar tracks citations per prompt monthly, and the demo form carries source. Leadership sees which videos made pipeline, not a vanity view count.